Google Algorithm Updates that could ruin your Business

Just recently, the MozCast showed turbulence in the Google algorithm that many in the SEO community suspected was a search update (the first line in the article even mentions that the week prior to this update, there were reports of a different update!). The Google search algorithm is an ever-moving target. These last few reported updates are considered minor but when the “big one” hit like it did in September 2016 with Penguin 4.0, then you have to be on top of your game.


At the end of 2016, Google announced they were experimenting with mobile-first indexing. This means Google will soon primarily get their data from mobile sites as opposed to from desktop data, which was their main source in past years.

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